OpenAI did the unthinkable: It finally convinced people to use the Bing search engine.
For years, this platform has always played a far far second position, with Google owning more than 80% of the entire market.
But today, Bing is making a big bang with its new-found resurgence, which, incidentally, coincides with Google’s $100 billion blunder.
The tables are turning, and it’s getting interesting.
Let’s look at the unfolding Bing story and what more it could offer in the future.
Bing is App Store’s Newest Celebrity
Since Microsoft announced its ChatGPT-powered products two days ago, Bing search engine blasted at the U.S. App Store’s 12th spot.
This is for iPhone’s free app rankings, just to be clear.
While its Edge browser claimed the Top 3 spot in the Utility app category.
Just last week, Bing had a ranking of No. 160 on the store’s Productivity app. It was a clear nobody in the long list of apps competing for customers’ attention.
But now, the two search products have achieved 10x increased downloads. This miracle was mainly pushed by the public’s excitement about Microsoft’s ChatGPT integration.
These are the preliminary stats of Bing and Edge according to the app intelligence company data.ai.
Clever Tactic
Despite the official announcement, the availability of the new products is currently limited.
But the OS giant quickly moved to convince people to download its revamped platforms immediately.
A necessary move before people’s short attention span fades away.
In a clever move, it claimed that users could have quicker access to the new Bing if they made these two simple steps.
First, make Bing their default browser, and second, scan a QR code to download its app version.
No guarantee of immediate usage, just a promise of quicker access soon.
Whether it’s considered a misleading statement or not, it actually worked!
Microsoft convinced a lot of people to download Bing and Edge even before their actual AI features rolled out.
The Explosion of AI-Powered Search
The company proved that artificial intelligence (AI) powered search products have high demand.
It also showed that users are willing to try other search platforms besides Google, but only if the experience is compelling enough.
These indications may also motivate other companies and startups to launch their own AI search platforms in the coming months. Ex-Google SVP Sridhar Ramaswamy also launched a new AI-powered search engine known as Neeva two weeks ago, which he claims could rival Google.
Lots of sweats at Google’s camp right now, for sure.
Will Bing’s Winning Streak Continue?
That is yet to be seen.
Microsoft has been successful in creating a much-needed buzz for its Bing and Edge products.
But delivering on its promises is definitely another thing.
First, it remains unclear when everyone can use ChatGPT-like features on these platforms. Consumers today are too impatient to be stuck on a waitlist.
Second, it is still a big question if the new Bing and Edge can really do all the things they did in the recent demo.
Or will they just be riddled with bugs and errors when they finally come out?
Nothing is yet certain.
And the last thing we need right now is another company losing a hundred billion dollars because of one small mistake.
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